FERIEN

FERIEN 21st - 22nd January 2012, Messe Graz
The largest HOLIDAY trade fair in Southern Austria

Held at the same time as:
VITAL - The trade fair for your health, wellness and beauty
HEIRAT - The largest wedding trade fair in Southern Austria
 

The Graz FERIEN trade fair will be held in the Stadthalle in 2012!

Benefit from the boom in the Graz FERIEN trade fair!

Reach and convince your target group in January 2012 in the crucial phase of the decision: When holiday plans are being forged! At this ideal point in time, you will be presenting yourself in the Stadthalle, meeting an interested public that is ready to invest in one of Austria’s most modern events halls. Another advantage of the new location: The popular lectures and crowd-pulling performances on the top floor of the Stadthalle are now no more than an escalator away, close to the exhibition area and within easy reach.
FERIEN 2012: Top position in the Stadthalle!

Over 16,000 visitors: The Graz FERIEN trade fair continues with its upwards trend!

The success speaks for itself: The FERIEN trade fair inspired more than 16,000 visitors with wanderlust in 2011 and has recorded a constant upwards trend in the last few years, both in terms of visitor frequency and the range on offer from exhibitors. After this pleasing upwards trend, the platform for travel and leisure enthusiasts in Southern Austria is moving into the Stadthalle in 2012, thus benefitting from an even more attractive position.

FERIEN offers everything your target group is hoping for!

Visitors to the FERIEN trade fair in Graz will find everything they are looking for on the subject of holidays and leisure time - from information and advice to the offer and booking - for Austria, Europe and the rest of the world. For individual trips, all-inclusive trips, cruises, camping, spas, sporting holidays and much more. In January 2012, the range of offers will be even more extensive than ever.

An attractive supporting programme will inspire the visitors!

“FERIEN 2012” will provide public interest: Various special presentations and lectures, impressive holiday movies and various raffles and performances will carry the public off to the most fascinating places on the globe. And all this concentrated in and around the Stadthalle in a visitor-friendly way.

Outstanding marks for the FERIEN trade fair!

It has even been possible to top the very good ratings from the last two years. 88.7% of visitors rated the FERIEN trade fair as very good or good. The public was enthusiastic about the range of offers: Over 85% of those surveyed spent up to 4 hours on the trade fair grounds, which is testimony to the entire range of offers at the FERIEN trade fair. 83% are very satisfied or satisfied with their visit to the trade fair.

Top media cooperation for the FERIEN trade fair

The pleasing development in visitors has impressively proven the strength of our cooperation in the last two years! In a tried-and-tested manner, business is drummed up vigorously for the trade fair combination with a strong presence in external advertising and with targeted direct marketing activities, incorporating all the relevant media in the country.

- Cooperation with the Kleine Zeitung newspaper:
- Daily half-page and whole-page coverage
- 24-page supplement in the week before the trade fair
- Insertions and PR activities in all relevant media in the country
- Radio spots on ORF and Antenne Steiermark
- Professional website at: www.ferien-graz.at

Travel Supplement Contact at Kleine Zeitung:
Thomas Lenhart
T: 0043 664 2050005
E: lenhart@reiseverlag.at

Use the synergies of the perfectly complementing trade fair themes!

The combination of the Graz FERIEN trade fair with other themes has proven itself in previous years and ensures enormous public interest. For the third time in a row, the visitor numbers have increased. In 2011, the trade fair combination attracted more than 16,000 visitors. The synergies are obvious: The different themes address travel enthusiasts, health and beauty fans and brides and grooms-to-be - who in turn need a holiday and relaxation. Never was the opportunity so great to impress lots of new customers with your products and offers!