FERIEN
Over 15,000 visitors, trend rising: Graz FERIEN trade fair on the upturn!
The FERIEN trade fair has convinced over 15,000 visitors in the last couple of years in the scope of the trade fair foursome and has established itself as the platform for travel and leisure enthusiasts in Southern Austria. The new trade fair combination with "VITAL", "HEIRAT" and for the first time the spectacular "AIR 2011" will appeal to even more visitors.
FERIEN offers what your target group wants!
Reach and convince your target group in January 2011 in the hot phase of decision making - when holiday plans are being made! At this ideal time you can exhibit in Hall A and meet interested visitors who are prepared to invest!
The attractive and diverse programme inspires the visitors.
"FERIEN 2011" will be an experience for the visitors. This is ensured by special presentations, impressive FERIEN cinemas, a lecture corner, numerous presentations and competitions as well as country typical products and specialities from many regions of the world.
You are in good company!
Holiday vendors for regional and worldwide destinations, tour operators and travel agencies, coach trip operators, Austrian holiday regions, spa regions, tourism associations, hotels and accommodation, wellness and sport hotels, camping equipment, caravans and much more will be on exhibition at the start of January and at the Graz trade fair.
Satisfied visitors at FERIEN 2010
The visitors to the Graz FERIEN trade fair in 2010 gave excellent marks. 82.5% of the trade fair visitors were very satisfied or satisfied. The exhibitors were able to determine a significant upturn in the area of cruises and/or long haul journeys. 11.5% of the people surveyed in 2010 wanted to spend their holiday on a ship [2009: 6.6%] and 33.8% of people surveyed were going on long haul journeys [2009:31.1%]. Additionally there was a significant trend towards holidays in their own country.
Strong media partnerships for the FERIEN trade fair
The gratifying development in customers has proven the power of our collaborations in the past two years. Business has been drummed up in an established manner for the trade fair combination, with the inclusion of relevant media of the country and international specialist media, a strong presence in external advertising and via targeted direct marketing activities.
- Co-operation with the "Kleine Zeitung":
- daily half page and whole page reports
- 24 page supplement in the week before the trade fair
- Inserts and PR intervention in all relevant media of the country
- Radio spots on ORF and local radio station Antenne Steiermark
- Professional website at www.ferien-graz.at
- Direct mailings to your target groups
