AIR 2011 - "The dream of flying" celebrates its premiere at the Graz trade fair
Take off for AIR 2011!
The trade fair for aviation and aerial sport will take place at the Graz trade fair centre for the first time. The concept of "AIR 2011" is unique and is celebrating its premiere in Austria. The whole Stadthalle in Graz will be dedicated to the dream of flying at the start of January 2011. At the same time the three trade fairs "FERIEN", "VITAL", and "HEIRAT" will take place, which attracted more than 15,000 visitors to the Graz trade fair centre in 2010. In 2011 the new trade fair combination will also ensure additional frequency in the halls.
AIR 2011 - with strong partners and a top location!
"AIR 2011" is an extensive information, presentation and communication platform for general aviation in Austria and neighbouring countries. The location of Graz gains points primarily due to its geographical location as an optimal pre-requisite for opening up markets in South Eastern Europe.
Air transport combines sport, industry, research, transport and has become an indispensable part of our everyday life. The Austrian Aero club was able to be gained as a first strong co-operation partner and as a representative of this community of interests.
Meet your specialist public!
International exhibitors from the sectors of industry, maintenance and repairs, professions, sport and training as well as offers regarding aviation ensure an interested public with an aviation affinity, who are happy to invest in their hobby. Almost 20,000 aviators are registered with the Austrian Aero club alone, and there are a further 15,000 people who practice various types of aviation from gliding to ballooning right up to parachuting or model flying.
Attractive media partnerships for AIR 2011
Business has been drummed up in an established manner for the trade fair combination: The inclusion of relevant media of the country and international specialist media, a strong presence in external advertising and targeted marketing activities ensure high visitor and media interest.
High visitor interest via the planned framework programme
Aerial sport lives primarily on the experience factor: "AIR 2011" presents the topic of aviation so that you can "grasp and witness it" A diverse, public effective framework programme is currently being worked on.
- Model flight demonstrations and promotions
- Film presentations in the aviation cinema
- Parachute jumps on the trade fair site
- Balloon rides in the Styrian winter sky
- Simulator area with gliding, hang gliding, parachute or model flight simulators
- Special events for the specialist public